Branding Your Product

  • December 2013
  • Posted By Cameron Morgan
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Let’s begin with a question: what is branding? Branding is the discipline of marketing to create a product name, emblem or design that captures the essence of the product and distinguishes it from other products on the market. If you want to truly stand out among your competition you need to create a brand image

What is RoHS and How it Relates to Your Product

  • October 2013
  • Posted By Kurt Walters
  • 0 Comments
The Restriction of Hazardous Substances (RoHS) is a directive the took effect in 2006 and restricts the use of Lead (Pb) Mercury (Hg) Cadmium (Cd) Hexavalent chromium (Cr6+) Polybrominated biphenyls (PBB) Polybrominated diphenyl ether (PBDE) … When at all possible, Launching Ideas designs and uses safe materials in prototypes and materials from manufacturers in fabricated

Types of Engineering Commonly Used in Product Development

  • October 2013
  • Posted By Kurt Walters
  • 0 Comments
There are four major disciplines in engineering referred to as the “Big Four.” These categories are civil engineering, computer engineering, electrical engineering, and mechanical engineering. In product development, the most common two fields are electrical and mechanical engineering. Need help with your engineering design? Contact us now for a quote!
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